RACING BOY WON “11TH ASIA PACIFIC TOP EXCELLENCE BRAND”

2012, a meaningful year for company MKA. With own in-house brand, Racing Boy has been awarded the “11th Asia Pacific Top Excellence Brand” in February 2012. Through decades of brand building and continual delivery of high quality products; finally, the Racing Boy brand has been proven its excellence. It indicates MKA business is leading to another era of success.

This prestigious award is organized by Asia Pacific Excellence Entrepreneur Alliance and The Entrepreneur Development Association Malaysia. It is supported by the top leading international magazine, Global Business Magazine. There is an intensive coverage of the company and Racing Boy products in the Global Business Magazine 49th issue (March 2012). The awards presentation ceremony will be held in July 2012 in Kuala Lumpur later.

Every year, the “Asia Pacific Top Excellence Brand” award is given to a company that has built a stable, recognized and trusted brand with the true entrepreneurial spirit. The excellence brand must not only well accepted but should have strong top-of-the-mind recall among consumers. It also reflects notable achievements over the past 12 months.

Today, with outstanding products, impressive strategic growth and excellence in services, MKA has been recognized as the top leading company in motorcycle parts and accessories industry especially in Malaysia. Undoubtedly, the company in-house brand, Racing Boy has become the motorcycle enthusiasts’ idol.

In terms of the partnership, MKA has a wide network of supporters. The company has thousands of authorized dealers in Malaysia. Besides local market, Racing Boy brand also achieves esteemed status in overseas market. Their businesses are achieving good results in Singapore, Philippines, Vietnam, Thailand, Greece and recently in Indonesia. With this, MKA now intends to invest in other Southeast Asia countries and also the international market.

In today’s global economy, there are so many competitions. To become an outstanding company product in the market, it is not easy. To succeed among competitors, it is even harder. The company needs something that is really special, trendy and well accepted by the market. Here, R&D sector plays a very important role for the company. As for MKA, they have done it successfully.

MKA always at the forefront of technology, design, and material choices as a move in order to compete in the market. In year 2012, MKA is aggressively involved in all kinds of activities and events. This is mainly to reveal more about the quality and brand awareness of their products, Racing Boy brand especially. Quality, safety and innovation in products has perpetually been their main focus.

The company continually hopes to provide maximum satisfaction to the motor enthusiasts who want to modify or improve their motorcycles performance according to their own taste. This is definitely a great challenge for a top leading company to innovate better products. However, for MKA, they are always confident in providing more rooms for the riders to transform their bikes to look stylish and modern with better performance.